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In The Spotlight Now

NEW WORKWELL FURNITURE LINE ALLOWS A SEAMLESS BLENDING OF WORK AND LIFE IN YOUR HOME

The spotlight is on our new Workwell furniture line that is designed with the consumer in mind and how they are really using work spaces in their homes. The new line encompasses many different styles of writing desks with companion organizational pieces.

Spotlight On: Workwell

What's next in home office furniture? The number of people working at home has grown 25% in the last six years, according the U.S. Census, with around 15 million people working at least one day at home per week.

But home office furniture needs and work styles have changed dramatically with the rise of mobile technology, tablet computers and the multi-tasking lifestyles of people today. As the lines blur between family life, down time and work at home, work spaces have also evolved.

"The Workwell line is designed with the consumer in mind and how they are really using work spaces in their homes," said Cindy Hall, director of merchandising at Hooker. "Consumers don't want to be disconnected from their families while they work, so they often pay bills or check email in open living spaces. They are looking for solutions, using nooks, closets, mudrooms and virtually any space that they can carve out to create a workspace. But even with mobile technology, they still want an organization, a place to store their laptop and a desk surface to spread out paper work if needed."

Part of the solution is providing a smaller office footprint like a writing 42 - 64 inch writing desk along with a companion lateral file and a comfortable, stylish desk chair.

"Workwell allows you to multi-task and blend the areas of your life such as family, work, community, church, and entertainment," Hall said. Workwell is the latest addition to Hooker's extensive home office assortment.

Increasingly, people are creatively fitting workspaces into high-traffic areas like the family room, kitchen, dining room or bedroom. At the same time, home decor has become more casual. Home office furniture must adapt to these changing work styles, work spaces and tastes. Hooker Furniture is leading the way to offer the next big idea in home office furniture: a more casual and stylish product with a smaller footprint that is versatile to conform to any workspace. The new line allows people to create a seamless blending of work and life in their homes. Hooker Furniture has introduced a comprehensive new home office program aptly named Workwell. This new concept encompasses many different styles of writing desks with companion organization and lateral files and bookcases.